Do Environmental Strategy and Awareness Improve Firms’ Environmental and Financial Performance? The Role of Competitive Advantage

Drawing upon the natural-resource-based view (NRBV), this study assesses role of environmental strategy (ENS) and awareness (ENA) in enhancing firms’ financial performance. Additionally, we hypothesize a mediating competitive advantage among these associations. We analyze several hypothesized relationships using survey data from 240 Bangladeshi manufacturing SMEs. The partial least squares structural equation modeling (PLS-SEM) findings suggest that strongly affects organizational also observe substantially Finally, our statistical reveal mediates linkage between ENS ENP as well ENA ENP. However, was found to have an insignificant effect on These crucial extend NRBV, ENS, literature. Our research provides managers organizations policymakers with valuable model for managing enhance It may assist SME strengthening their internal resources, such ENA, improve outcomes.